by Nora Young for www.cbc.ca/spark/blog
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Maybe you remember that a while back on Spark, we did an item on QR Codes: next generation bar codes that are very popular in Japan. You take a picture of them with your cell phone camera, and the ‘code’ connects you to a website with more information about the product.
A Canadian company called Stitch Media has been using QR codes in a fun stealth marketing campaign for the new CBC TV show, The Border. From the contest’s bumpf:
“For The Border: Interactive contest, players take a picture of the
square black-and-white codes using their cell phone and send it to a
designated telephone number. The information is then ‘unlocked’ by a main
server. A player will then receive a text message that reveals the decoded
information. Each new code captured will give the player a chance to
win weekly prizes in The Border: Interactive mobile contest – prizes
include gift certificates for thousands of dollars in electronics merchandise.”
You can check out the contest here at The Border’s website.
