Stitch Media has been invited to participate at the CFC Media Lab / NBC Universal Multiplatform Matchmaking Program (MMP) the week of March 9-13.

The NBC Universal Multiplatform Matchmaking Program is a national program designed to explore the creative and the commercial challenges of developing content and services for digital media.

Victoria Ha from Stitch, three other new media participants, and five TV/Film participants are invited to work alongside international experts and mentors to develop ideas for innovative cross-platform programs, products or services.

This program is unique in regards to both the experience and outcomes for the participants. Coming from both traditional and new forms of media, the Labs engage the participants in ground up ideas for truly multiplatform projects in which their expertise are utilized to bring about a solid understanding of the innovations possible in this form of hybrid project.

The program is led by Frank Boyd and Heather Croall from the UK.